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Executive Training

Dr Papatheodorou conducts air transport and tourism education seminars organised in Africa and the Middle East by the International Air Transport Association (IATA) and the Arab Air Carriers Organisation (AACO). Executives from Afriqiyah Airways, Royal Wings, Saudi Arabian Airlines, Sudan Airways, Syrianair, Tunisair and the Supreme Commission for Tourism of Saudi Arabia have attended seminars by Dr Papatheodorou and subsequently sought his advice on various issues. In particular, Dr Papatheodorou delivers courses in the following 8 areas:

  • Airline Marketing and Sales (5-day seminar in English or French)
    Indicative course contents

    The Corporate and Marketing Environment in the Airline Industry, Marketing Concepts in the Airline Industry, Marketing, Customer Satisfaction and Service Quality in the Airline Industry, Market Segmentation and Product Positioning, Product Strategy and Development, Branding, Promotion and Advertising, Marketing Strategy and Research, Pricing, Costs and Yield Management, Fleet Planning and Aircraft Development, Schedules Planning, Civil Aviation Regimes in a Changing World, Airline Alliances – Principles and Implications, Traffic Forecasting, Cargo – Principles and Strategic Outlook, Distribution and Online Airline Sales, Airline Sales Organisation and Techniques.

  • Airline Agreements and Strategic Alliances (5-day seminar in English)
    Indicative course contents

    The general trend of the airline industry and its direction, Aero-Politics and New Regulatory trends facing the Airline Industry, The changing landscape of deregulation and Open Skies, Consolidation and mergers, Market Positioning and Code Sharing, Gaining access to slot constrained airports via alliances and/or code sharing, Brand and culture difficulties associated with alliance membership, Equity investment with other airlines, The Strengths of a Frequent Flyer Programme, Integrating Frequent Flyer Programs between airlines, Why join an Alliance, Airline Alliance Groupings and Cargo Alliances, Selecting the best fit alliance partners for your airline (Case Study), An analysis of the benefits adhering from Alliance membership, The building blocks that are required for acceptance to an Alliance, Cementing the partnership between your airline and Alliance members, An analysis traffic, revenue, cost and load factor impact from joining an alliance.

  • Aviation Economics (4-day seminar in English)
    Indicative course contents

    The Economic and Corporate Environment in the Airline Industry, Principles of Airline Economics: Pricing, Costs and Revenue Management, Civil Aviation Regulation and Deregulation, Fleet Planning and Aircraft Development, Schedules Planning, Airline Alliances – Principles and Implications, Traffic Forecasting, The Airline - Airport Relationship, Cargo Economics – Principles and Strategic Outlook, Economics of the Travel Distribution System.

  • Airline Marketing and Tourism Economics (5-day seminar in English)
    Indicative course contents

    The Corporate and Marketing Environment in the Airline Industry, Air Transport and Tourism: Parallel Patterns, Marketing Concepts in the Airline Industry, Customer Satisfaction and Service Quality in the Airline Industry, Market Segmentation, Product Positioning and Development, Branding, Promotion and Advertising, Pricing, Costs and Yield Management, Schedules Planning, Air Transport Regulation and Deregulation: Implications for Tourism Development, Economics of Travel Distribution and Online Airline Sales, Corporate Strategies and Competition Issues in Air Transport and Tourism, Sustainable Air Transport Development and Tourism Planning, Air Transport and Tourism: A Common Future.

  • Cost Reduction Management in the Airline Industry (5-day seminar in English or French)
    Indicative course contents

    The Economic and Corporate Environment in the Airline Industry, Principles of Airline Economics: Pricing, Costs and Revenue Management, Fleet Planning and Aircraft Development, Schedules Planning, Competitive Position, Traffic Forecasting, Cargo: Principles and Strategic Outlook, Airline Alliances: Principles and Implications, The Airline - Airport Relationship, Travel Distribution and Sales Organisation.

  • Tourism Economics (4-day seminar in English)
    Indicative course contents

    The contemporary business environment in tourism, The demand for tourism and specific tourism products, The supply of tourism products and services, Finance, infrastructure and investment in tourism, Transport for tourism: aviation and cruising, The hospitality sector and the travel distribution system, Tourism and its contribution to the national economy, Economic impacts of tourism, Market deregulation and policymaking in tourism.

  • Travel Distribution Management (5-day seminar in English)
    Indicative course contents

    The contemporary business environment in tourism, Introduction to the travel distribution system, Financial issues, package formation and sales organisation in travel distribution, Management, marketing and advertising in travel distribution, Tour operators, travel agents, wholesaling and retailing, Travel distribution and sustainable tourism development, Travel distribution and special tourism products, Travel distribution and e-commerce, Crisis management in tourism and the travel distribution system, Competition, law and the future of travel distribution.

  • Development and Policymaking in Tourism (5-day seminar in English)
    Indicative course contents

    The contemporary business environment in tourism, Tourism, sustainability and regional economic development, Principles of tourism planning and policymaking, Tourism planning and local stakeholders, Tourism planning and policymaking in islands and small states, Tourism policy organisations and development agencies, Integrated quality management for tourism, Transport planning and tourism development, Pro-poor tourism, Crisis management in tourism, The future of policymaking in tourism.

Dr Papatheodorou has also contributed to executive courses in tourism management and planning organised by the School of Management at the University of Surrey on an ad hoc basis. He has also contributed to seminars in aviation policy organised by the Transport Studies Group at the University of Westminster. Moreover, Dr Papatheodorou has collaborated with OTEK (i.e. the Organisation of Tourism Education and Training in Greece) for a travel agents executive seminar in Cairo, Egypt and INEP (i.e. the Training Institute of the National Centre of Public Administration in Greece) on seminars related to cultural tourism.

If you would like Dr Papatheodorou to conduct similar executive programmes for you, please send an e-mail to: consulting@trioptron.org.